Job Title: Marketing & Business Development Executive
Reports to: Marketing & Communications Director
Hours and Location: Full Time Monday to Friday. 9.00am to 5.30pm. Home based with travel to central London as required,
Salary: £18,000 - £24,000 p.a dependent on experience.
Overview
If you are looking for a marketing and fundraising role where you can use your expertise to help to create significant positive changes in the world then this could be the role for you.
Ethical Goods is a consultancy with social purpose at its heart. We offer a range of services to help organisations develop innovative ideas that aim to change the world and we provide the people that can make these exciting initiatives happen. We help to find the funding and innovation for charities, social or planet focused enterprises. We also help organisations to get ready for philanthropic or commercial investment by investing our own team and funds to create world changing opportunities for people, planet and profit.
An example of one of our past innovations is VaccinAid in which we aimed to ‘Give the World a Shot’ by building a campaign around the concept of "vaccine gratitude" during the pandemic. We took our idea to one of our clients Crowdfunder and to a number of iNGOs as a potential partner. The world's largest vaccine delivery organisation, UNICEF jumped at the chance to be involved. This idea facilitated other partnerships including match funding from the Gates Foundation and growth from UNICEF UK to other parts of the UNICEF family. The creative agency Mother helped deliver an integrated creative campaign ensuring the appeal was visible in vaccine clinics across the UK, resulting in raising well over £10m. So if you like the idea of helping to create change on this scale, read on…
The Marketing and Fundraising Executive role will support across a wide variety of projects and activities. A fundamental part of the role will be to help with the marketing and communications of Ethical Goods, to generate awareness of our work and attract new business. The other part of the role will be working with our diverse client base on their own marketing, fundraising and partnerships activity.
This is an exciting first or second role for a person with some experience in marketing, communications, fundraising and / or account management, in either a voluntary or employee capacity. We are a small but dynamic team so you will be expected to get stuck in from day one, but you will also be given the opportunity to learn and develop your professional and personal skills, as well as be exposed to the huge network of remarkable people that we work with.
As the role is predominantly homebased you will need to be self-motivated and comfortable with conferencing technology such as Google Meet and Zoom for taking part in daily video meetings.
Travel to our shared workspace in London on a weekly basis is encouraged.
We’ve been Crowdfunder’s Third Sector consultancy partner since 2019, supporting charities with fresh ideas towards crowdfunding for amazing projects
Crowdfunder.co.uk is the UK’s #1 rewards-based crowdfunding platform, where £250 million+ has been raised by thousands of charities, businesses, social enterprises, community groups, and individuals across the UK.
We joined forces with Crowdfunder as their trusted charity outreach partner to develop relationships with the charity sector to create digital fundraisers. Using the power of Crowdfunder’s new charity propositions, we help charities to foster innovation, leverage their partnerships, fundraise digitally and obtain a new crowd of supporters.
Some of the projects we’ve helped launched include:
Innovations in fundraising
The National Emergencies Trust collaborates with other charitable bodies and philanthropic organisations to raise and distribute money to support victims in times of domestic disaster.
Through building a strong relationship with National Emergencies Trust and explaining the benefits of using Crowdfunder.co.uk as a digital fundraising platform, we were able to support them with getting set-up and making the most of the platform.
During their 2020 Covid Appeal they were able to utilise innovative functions on the Crowdfunder platform to leverage their corporate partnerships, benefit from the match funding function available on the platform, in addition to utilising a central totaliser that showed the public how well the appeal was going and led to significantly more donations.
The overall campaign raised an incredible combined total of over £99 million, which translated into support for 14,500 organisations and groups to adapt their services and respond accordingly to the changing needs of UK communities. £68 million of this was raised on the Crowdfunder platform - Learn more
Raised £68 million
From 7,305 supporters, including corporates
Groundbreaking prize draws
On 15th Feb 2023 Oxfam launched a phenomenal prize draw on the Crowdfunder.co.uk platform - you may have seen it in the press! 24 incredible hours later and a super engaged crowd had raised over £433k for the for the Turkey/Syria earthquake!
The prize draw offered entrants a chance to win one of 10 pairs of Glastonbury tickets, with a once in a lifetime experience (including viewing a set from the side of the Pyramind stage). When this phenomenal 3 week Crowdfunder campaign closed it had raised a whooping £1,004,190 from 46,392 supporters! Oxfam, Glastonbury and all the supporters were all delighted. Even the Glastonbury talent got behind it, most notably Sir Elton John.
The Ethical Good team were responsible for introducing Oxfam to the Crowdfunder platform and highlighting how to make best use of its various features. We also coached them through the roll out of the campaign.
Interested in creating your own groundbreaking prize draw? Get in touch.
Raised £1 m
For Turkey / Syria Earthquake from 46,392 Supporters
Breaking World Records
To help entertain the masses and raise money for NET, we broke a Guinness World Record for the World’s Biggest Virtual Pub Quiz. The event included some of the biggest names in UK comedy, raised £32,000 and reached 21 million eyeballs globally.
Raised £32,000
Reached 21 million people globally
Shining a Light on Social Justice
In response to the brutal killing of George Floyd, we created a Black Lives Matter campaign that raised over £171,000 for black-led organisations striving for change.
Raised over £171,000
Helping a Sector in Crisis
We witnessed the impact of Covid-19 on the Arts sector and responded by setting up a #SaveOurTheatres campaign that raised over
£1.7m for 85 individual theatres across the UK.
We also created the #SaveOurBrassBands campaign, raising over £147k for 73 struggling brass bands.
Totalling over £1.5 million
Providing Solutions to Social Problems
Partnering with The Trussell Trust, FareShare and Oasis, we launched a national campaign to help fight food poverty and support the #14MillionPeople in the UK struggling to afford to eat. 75 food banks and food poverty charities joined the campaign raising over £1.4m in total.
Food poverty activist and footballing legend, Marcus Rashford MBE, kindly showed his support by donating two pairs of his exclusive football boots as prizes in a unique Crowdfunder prize draw.
