Job Title: Marketing & Business Development Executive
Reports to: Marketing & Communications Director
Hours and Location: Full Time Monday to Friday. 9.00am to 5.30pm. Home based with travel to central London as required,
Salary: £18,000 - £24,000 p.a dependent on experience.
Overview
If you are looking for a marketing and fundraising role where you can use your expertise to help to create significant positive changes in the world then this could be the role for you.
Ethical Goods is a consultancy with social purpose at its heart. We offer a range of services to help organisations develop innovative ideas that aim to change the world and we provide the people that can make these exciting initiatives happen. We help to find the funding and innovation for charities, social or planet focused enterprises. We also help organisations to get ready for philanthropic or commercial investment by investing our own team and funds to create world changing opportunities for people, planet and profit.
An example of one of our past innovations is VaccinAid in which we aimed to ‘Give the World a Shot’ by building a campaign around the concept of "vaccine gratitude" during the pandemic. We took our idea to one of our clients Crowdfunder and to a number of iNGOs as a potential partner. The world's largest vaccine delivery organisation, UNICEF jumped at the chance to be involved. This idea facilitated other partnerships including match funding from the Gates Foundation and growth from UNICEF UK to other parts of the UNICEF family. The creative agency Mother helped deliver an integrated creative campaign ensuring the appeal was visible in vaccine clinics across the UK, resulting in raising well over £10m. So if you like the idea of helping to create change on this scale, read on…
The Marketing and Fundraising Executive role will support across a wide variety of projects and activities. A fundamental part of the role will be to help with the marketing and communications of Ethical Goods, to generate awareness of our work and attract new business. The other part of the role will be working with our diverse client base on their own marketing, fundraising and partnerships activity.
This is an exciting first or second role for a person with some experience in marketing, communications, fundraising and / or account management, in either a voluntary or employee capacity. We are a small but dynamic team so you will be expected to get stuck in from day one, but you will also be given the opportunity to learn and develop your professional and personal skills, as well as be exposed to the huge network of remarkable people that we work with.
As the role is predominantly homebased you will need to be self-motivated and comfortable with conferencing technology such as Google Meet and Zoom for taking part in daily video meetings.
Travel to our shared workspace in London on a weekly basis is encouraged.
The Lucy Rayner Foundation was created to raise awareness of the physical and mental health of those suffering depression, with a focus on young adults. The foundation offer specific services such as free counselling, support groups, school programmes and workshops, all with the objective of helping to educate young adults to build up emotional resilience and to thrive in society.
Our Impact
Ethical Good supported this wonderful organisation with the creation of a Theory of Change strategy, to help them to clarify their objectives, desired outcomes and impact goals (see below).
We believe that strategic planning within a charity is essential in order for that charity to effectively support their cause. The Lucy Rayner team worked in collaboration with Ethical Good to outline their clear impact goals and the expected outcomes within defined time scales. One of their central impact goals is to help young adults develop the emotional resilience and it is a guiding principle for the different programmes that are being developed by the organisation. With this big goal in mind, we worked with them to break this down into more specific tangible outcomes that can be measured, for example that people with mental health have increased confidence and positivity in their lives.
Encouraging charities to consider their impact goals and target outcomes is an important part of the process in creating a theory of change. Carrying out this strategic work helped The Lucy Rayner Foundation to produce an internal strategy and ensured that all staff members and stakeholders understood the organisation's priorities.
More about their organisation can be found here.
